Brown rice is loaded with nutrients and it has a nice nutty flavor. It is high in fiber because the bran is still part of the rice, unlike white rice which has the bran removed. Due to this extra bran, it takes at least 30-40 minutes to cook brown rice. Nutritionally, it is well worth the extra time! White rice has been sprayed with vitamins to replace only a fraction of the vitamins that were lost by removing the bran. You can feel truly nourished when eating brown rice.